ABOUT
Philosophy
The thinking behind our philosophy
We will contribute to our customers’ growth and corporate value while creating a better world with our stakeholders. By pursuing this goal, we will achieve individual and collective growth. This is how we would like to be.
To achieve this goal, we will keep expanding our services and rapidly reacting to diversified needs.
We will offer high-value-added solutions to our customers by anticipating changes in our world, keeping a broad perspective, and tackling the core challenges of the existing value chain and industrial structure.
We will create a new business model by taking the lead and going beyond the framework of a trading company.
We will always ask questions from every perspective, and with the pioneering spirit we have kept since our founding, we will explore the next frontier.
Powering the future with steel
vision
To create a better world through the individual and collective growth of our stakeholders.
mission
To continuously evolve as a leading innovator in steel distribution.
We always ask ourselves what we need to do next. Evolving our business model allows us to increase the scale and enhance the quality of our supply chain, ultimately contributing to the growth of our stakeholders.
value
To create value that contributes to our customers' futures.
We offer customers value-added solutions by anticipating change, going beyond the existing framework, and tackling the core challenges of the industrial structure.
Misi Frontier Spirits
With the pioneering spirit we’ve kept since our founding, we explore the next frontier.
Exploration
Seek the best solution by keeping a broad perspective and always asking questions.
Ownership
Take initiative and have a strong sense of responsibility.
Determination
Challenge yourself without fear of failure. Embrace change.
Initiative
Think and act fast to stay one move ahead.
Openness
Engage in discussion without being bound by preconceived notions.
Diversity
Respect diverse perspectives. Leverage individuality.
Commitment
Do your best and finish what you start.
Our company Logo
Our company logo, a bird, expressed with the brilliant orange of hot melting iron, symbolises the enthusiasm and eternal energy we bring to the iron and steel industry. The creature, gazing up all the sky and ready for flight, represents our company’s eagerness to take bold leaps together with our customers.